Why Now?
Some people have asked us, “Why form a CBD now, in the midst of the most significant economic downturn our country has seen since the Great Depression? We can’t really afford to put out money at a time like this.”
Our answer is simple: in this crisis lies our opportunity.
Research is clear that businesses that continue to invest in R&D during tough economic times are those that rebound most quickly and become most profitable once the economic cycle turns.
In other words, people wise enough to invest in a vision of the future are those who benefit most when that future arrives.
With a CBD in place, our neighborhoods will be well positioned, when the cycle turns, to attract and retain the kinds of businesses that we want to grow our San Francisco of the future. We will have spent the “slow years” of low economic growth gathering information and helping existing businesses hold tight by taking full advantage of all tax credits and available government support. We will have programs and processes in place to attract and grow new businesses. We will have beautified and branded our neighborhoods. And we will have cultivated a vision of our common future that makes our neighborhoods a sought-after destination for people who want to live and work in San Francisco.
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